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YPOG advises ECO Group on Series A financing round and participation in BEN&ANNA



Berlin, September 2023 YPOG advised ECO Group, a group of companies focused on sustainable consumer goods brands, on its participation in the natural cosmetics brand BEN&ANNA from JM Nature GmbH. The investment was preceded by a €7.5 million Series A financing round, which was also advised by YPOG. The financing round was led by European growth investor Acton Capital; existing investor Fair Capital Partners also joined the round.

With this strategic step, ECO Group will expand its sustainable consumer goods capabilities and strengthen its market presence. As part of the transaction, ECO Group will also become a shareholder in Global Eco Pack GmbH, a manufacturer of packaging materials specialising in the use of paper instead of plastic.

Founded in 2022 by Christoph Schwerdtle and Thomas Nehfischer in Bad Homburg, the start-up bundles sustainable brands such as Hydrophil, Naiked, Kuno and Herbalind under one roof. The ECO Group pursues the goal of enabling a healthy and environmentally conscious life through sustainable consumer goods. The group's growth is based on the continuous development of product innovations and the acquisition of sustainable companies in relevant categories of the consumer goods industry.

The investment in BEN&ANNA marks a strategic, important step in the joint mission to promote sustainable lifestyles. BEN&ANNA was founded in 2017 by Marco Hülsbeck and stands for high-quality and vegan natural cosmetics. The sustainable natural products consist of one hundred percent natural ingredients, if possible even from organic cultivation.

This move underlines the shared commitment to reducing plastic waste while providing innovative solutions for more environmentally friendly packaging.

Team Series A

Dr. Martin Schaper (Lead, Transactions), Partner, Berlin
Pia Meven (Transactions), Senior Associate, Berlin
Rosa Wizisla (Transactions), Associate, Berlin,

Team Übernahme of BEN&ANNA
Dr. Stefan Witte (Lead, Transactions), Associated Partner, Hamburg
Dr. Martin Schaper (Co-Lead, Transactions), Partner, Berlin
Johannes Schmidt (Transactions), Associate, Hamburg
Boris Schinzel (Transactions), Associate, Berlin
Dr. Malte Bergmann (Tax), Partner, Hamburg
Ann-Kristin Lochmann (Tax), Associated Partner, Hamburg
Dr. Benedikt Flöter (IP/IT), Associated Partner, Berlin
Dr. Christoph Cordes (IP/IT), Associate, Berlin

About ECO Group

ECO Group is a young, dynamic and innovative group of sustainable consumer goods brands whose products enable healthy and environmentally conscious living. The Group's growth is based on the continuous development of product innovation and the acquisition of sustainable companies in relevant categories of the consumer goods industry. The company's customers include drugstores, grocery retailers, organic food retailers and various online retail partners. In addition, the portfolio brands have their own online shops. https://www.group.eco 


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Contact:

Benno Engelmann
T +49 172 2749 689 | E presse@ypog.law
Engelmann Advisory
engelmann-advisory.com 

 

About us

YPOG stands for You + Partners of Gamechangers – forward-thinking legal and tax advice. Supporting companies that are focused on emerging technologies, YPOG embraces change as an opportunity to develop cutting-edge solutions. The YPOG team offers comprehensive expertise in the areas of Funds, Tax, Transactions, Corporate, Banking, Regulatory + Finance, IP/IT/Data Protection, Litigation, and Corporate Crime + Compliance + Investigations. YPOG is one of the leading law firms in Germany for venture capital, private equity, fund structuring, and the implementation of distributed ledger technology (DLT) in financial services. Both the firm and its partners are regularly recognized by renowned national and international publications such as JUVE, Best Lawyers, Chambers and Partners, Leaders League, and Legal 500. YPOG is home to more than 150 experienced attorneys, tax advisors and tax specialists as well as a notary, working across offices in Berlin, Hamburg, Cologne, and Munich. 

Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog