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YPOG advises founders on the exit of Homeday to Axel Springer

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Berlin, September 2023 – YPOG advised the founders of Homeday on the sale of Homeday to the media group Axel Springer. The parties agreed not to disclose the purchase price.

In 2015, Steffen Wicker, Philipp Reichle and Dmitri Uvarovski founded the real estate portal Homeday to help private sellers of residential real estate find agents. The portal also helps real estate agents digitize their service and organizes sales processes.

Axel Springer and the British real estate portal Purplebricks had already acquired 26% in Homeday as a joint venture in 2018. In June 2020, they had jointly invested a further € 40 million in the proptech start-up. Three years later, the Berlin-based media group became majority shareholder.

The founding trio is now retiring from management but will continue to provide support and advice to the company.

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YPOG stands for You + Partners of Gamechangers – forward-thinking legal and tax advice. Supporting companies that are focused on emerging technologies, YPOG embraces change as an opportunity to develop cutting-edge solutions. The YPOG team offers comprehensive expertise in the areas of Funds, Tax, Transactions, Corporate, Banking, Regulatory + Finance, IP/IT/Data Protection, Litigation, and Corporate Crime + Compliance + Investigations. YPOG is one of the leading law firms in Germany for venture capital, private equity, fund structuring, and the implementation of distributed ledger technology (DLT) in financial services. Both the firm and its partners are regularly recognized by renowned national and international publications such as JUVE, Best Lawyers, Chambers and Partners, Leaders League, and Legal 500. YPOG is home to more than 150 experienced attorneys, tax advisors and tax specialists as well as a notary, working across offices in Berlin, Hamburg, Cologne, and Munich. 

Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog

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