Berlin – A YPOG team led by partner Martin Schaper provided comprehensive legal and tax advice to CRM software company BSI Business Systems Integration AG (BSI) on the acquisition of Munich-based SaaS company Snapview GmbH, a leading customer engagement platform for the financial sector. BSI, a portfolio company of the leading Swiss private equity investor Capvis, is acquiring 100 percent of the shares in Snapview. Snapview will initially be continued as a company. It will be integrated into BSI in the medium term. The purchase price was not disclosed. According to BSI CEO Markus Brunold the acquisition not only means a significant product expansion for BSI’s existing focus sectors of insurance, banking and retail. Together with Snapview, they are further expanding its position in the DACH home market and closing the gap between customer acquisition and contract conclusion. Further it enables BSI to offer a seamlessly integrated digital marketing and sales solution.
Snapview was founded in 2004 in Mannheim by Erik Boos and Mark Zondler. The company employs around 30 people and provides a video consulting solution for digital sales closures for banks, insurance companies and financial services companies, which is used by well-known companies such as ING, Swiss Life, LBS and Hanse Merkur. It is one of the most comprehensive and fully regulatory compliant solutions for face-to-face customer consultation and virtual contract conclusion. Snapview’s founders will remain with the company with continued responsibility for Snapview’s customers and employees.
The law firm PWWL advised on the transaction alongside YPOG on employment law aspects.
Download PDF
Advisors to BSI: YPOG
Dr. Martin Schaper (Lead/Transactions), Partner
Dr. Malte Bergmann (Tax), Partner
Ann-Kristin Lochmann (Tax), Senior Associate
Dr. Benedikt Flöter (IP/IT), Senior Associate
Pia Meven (Transactions), Associate
Lukas Schmitt (Tax), Associate
Alexander Sekunde (Transactions, Antitrust), Associate
Stefanie Heinemann (Transactions), Transaction Lawyer
Advisors to BSI (Labor Law): Pusch Wahlig Workplace Law
Dr. Marius Fritzsche, Partner
Dr. Luca Rawe, Managing Associate
About us
YPOG stands for You + Partners of Gamechangers – forward-thinking legal and tax advice. Supporting companies that are focused on emerging technologies, YPOG embraces change as an opportunity to develop cutting-edge solutions. The YPOG team offers comprehensive expertise in the areas of Funds, Tax, Transactions, Corporate, Banking, Regulatory + Finance, IP/IT/Data Protection, Litigation, and Corporate Crime + Compliance + Investigations. YPOG is one of the leading law firms in Germany for venture capital, private equity, fund structuring, and the implementation of distributed ledger technology (DLT) in financial services. Both the firm and its partners are regularly recognized by renowned national and international publications such as JUVE, Best Lawyers, Chambers and Partners, Leaders League, and Legal 500. YPOG is home to more than 150 experienced attorneys, tax advisors and tax specialists as well as a notary, working across offices in Berlin, Hamburg, Cologne, and Munich.
Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog
