Berlin – A YPOG Team led by partner Frederik Gärtner advised European food tech VC Five Seasons Ventures on its follow on investment in scent-based taste startup air up. Five Seasons Ventures led this financing round. Other existing investors such as PepsiCo, Ippen Digital Media and Oyster Bay also participated. The round has a volume of over €40 million. A Team led by Frederik Gärtner has already supported Five Seasons Ventures in numerous other investments in the recent past, including its Series A investment in air up at the beginning of the year. The investment will further support international expansion, the launch of new flavours and bottles, and the near shoring of its production facilities.
Lead investor Five Seasons Ventures is a European venture capitalist based in Paris that aims to become the leading FoodTech VC in Europe, with an investment focus on innovative technology companies along the entire food value chain. In addition to capital, the VC also offers extensive technology and food expertise as well as a large network with a wide range of industry contacts. Five Seasons Ventures' portfolio companies also include companies such as YFood Labs, Just Spices, Her1 or Nu Company (both German).
"This further successful financing round of air up, as well as the renewed participation of Five Seasons Ventures and also beverage giant PepsiCo, shows the enormous global potential that investors see in the products. air up is simply a great idea that not only reduces daily sugar consumption, but also saves large amounts of single-use plastic at the same time," says YPOG partner Frederik Gärtner.
air up is the world’s first refillable drinking system that can add flavor to water through scent alone, by leveraging the physiological phenomenon of retronasal smell – without sugar, additives or any other ingredients. When drinking from the air up bottle, scented air bubbles are added to tap water, which pass through the throat to the olfactory center and manifest in the brain as taste. The founders want to reduce the excessive consumption of sugar in the form of soft drinks and juices and at the same time save plastic and CO2 by reducing the need for singe use bottles. air up GmbH was founded in 2019 and has its headquarters in the heart of Munich. The Starter Sets and aroma pods are available at www.air-up.com, Amazon, and in selected retailers such as Rossmann.
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Advisors Five Seasons Ventures:
Berater Five Seasons VenturDr. Frederik Gärtner (Corporate/Venture Capital), Partner
Dr. Benedikt Flöter (IP/IT), Senior Associate
Jonas Huth (Corporate/Venture Capital), Associate
Alexander Sekunde (Corporate/Venture Capital), Associate
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YPOG stands for You + Partners of Gamechangers – forward-thinking legal and tax advice. Supporting companies that are focused on emerging technologies, YPOG embraces change as an opportunity to develop cutting-edge solutions. The YPOG team offers comprehensive expertise in the areas of Funds, Tax, Transactions, Corporate, Banking, Regulatory + Finance, IP/IT/Data Protection, Litigation, and Corporate Crime + Compliance + Investigations. YPOG is one of the leading law firms in Germany for venture capital, private equity, fund structuring, and the implementation of distributed ledger technology (DLT) in financial services. Both the firm and its partners are regularly recognized by renowned national and international publications such as JUVE, Best Lawyers, Chambers and Partners, Leaders League, and Legal 500. YPOG is home to more than 150 experienced attorneys, tax advisors and tax specialists as well as a notary, working across offices in Berlin, Hamburg, Cologne, and Munich.
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