Berlin – While working at SMP, members of the YPOG team advised early-stage investor Amplifier on its investment in the Berlin-based startup Hive. The young company has set itself the goal to democratize the direct-to-consumer business. The €6.6 million seed round, led by Earlybird Venture Capital, included Amplifier as well as existing investors such as Picus, Flixbus Founders and Forto Founders. With the funding, Hive aims to invest in and expand its Team. Amplifier was again legally advised on this investment by a Team led by Stephan Bank.
"We are experiencing extraordinary growth in the e-commerce sector not only since the beginning of Corona. Operationally, this leads to increasing complexity on the path from the online store to the customer. For strategic investments in innovative and custom-fit solutions in the area of these supply chains, no time seems better than now", says Stephan Bank.
More information can be found on the Hive company website.
Team:
Dr. Stephan Bank (Lead), Partner
Dr. Florian Wilbrink, Associate
Amplifier
Amplifier Ventures is a Berlin-based early-stage venture fund, targeting the supply chain by investing into logistics and mobility tech for industrial transformation. As a specialized fund, Amplifier leverages its expertise and extensive network of industry partners to support founders.
Hive
Hive is a young startup from Berlin that aims to revolutionize operational D2C commerce. By developing a customized solution for the fast growing market of young D2C e-commerce merchants, Hive increases customer satisfaction, supports merchant growth and improves quality along the entire operational value chain. The company was founded by Oskar Ziegler, Franz Purucker and Leonard von Kleist.
YPOG stands for You + Partners of Gamechangers – forward-thinking legal and tax advice. Supporting companies that are focused on emerging technologies, YPOG embraces change as an opportunity to develop cutting-edge solutions. The YPOG team offers comprehensive expertise in the areas of Funds, Tax, Transactions, Corporate, Banking, Regulatory + Finance, IP/IT/Data Protection, Litigation, and Corporate Crime + Compliance + Investigations. YPOG is one of the leading law firms in Germany for venture capital, private equity, fund structuring, and the implementation of distributed ledger technology (DLT) in financial services. Both the firm and its partners are regularly recognized by renowned national and international publications such as JUVE, Best Lawyers, Chambers and Partners, Leaders League, and Legal 500. YPOG is home to more than 150 experienced attorneys, tax advisors and tax specialists as well as a notary, working across offices in Berlin, Hamburg, Cologne, and Munich.
Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog
